Samyang Buldak Hot Chicken Flavor Ramen
In 2011, when soup-oriented ramen was popular, it was developed with the idea that spicy food could be spicy after seeing crowds at a spicy buldak restaurant on Myeongdong-gil. The ‘Buldak Stir-Fried Noodles’ series with the motif of ‘Spicy, Chicken, Fried Noodles’ started like this.
Samyang Food’s marketing department and research institute staff went around and tasted specialty restaurants renowned for their spicy taste, such as buldak, bulgopchang, and chicken feet. Also, by researching various spicy peppers in each country, efforts were made to develop a’deliciously spicy sauce’ that matches the strong Korean style. After tasting the dishes of 2 tons of hot sauce and 1,200 chickens, after a year of research, the best blending ratio was found, and the buldak fried noodles were born.
Buldak-bokkeum-myeon (Buldak-bokkeummyeon) has been steadily formed by consumers who have tasted it. With the activity of Modisumer, various recipes using Buldak stir-fried noodles have become popular, and various photos and videos such as spicy challenge, fast eating, and eating a lot are popular around the world through SNS and are constantly being loved.
The character of Samyang’s buldak stir-fried noodles is ‘HOCHI’. His birthday was April 13th, he was confident and motivated, but had a strange charm. He is a spicy addicted fashion, a household terrorist who dreams of food style. With a beautiful two-headed body, you inhale 5 buldak-bokkeum noodles at once by storm.
If there is Shin Ramyun in Nongshim, there are Buldak Stir-fried noodles in Samyang.
Cheese Buldak – All Koreans know the secret marriage between Cheese and Hot flavor
Mozzarella cheese powder is attached to the liquid soup with spicy cheese powder added to it. It was the gomtang type of ramen that broke this mainstream while the perception that ramen was spicy for a long time. It seems that the reason why cheese ramen that doesn’t seem to match at first is because the main consumers of ramen are young people in their 10s and 30s.
These generations are accustomed to the taste of cheese, and some of the young women especially shared a recipe for melting cheese in the spicy buldak-bokkeummyeon when it was first released. The ramen companies that respond sensitively to the needs of consumers responded to this trend, and ramen with the formula ‘spicy + cheese’ also became mainstream.
Samyang Carbo Hot Chicken Flavor Ramen
Carbo Buldak Stir-Fried Noodles is a product developed with the focus on consumers’ recipes that it is delicious when eaten with the cream sauce mixed with Buldak Stir-fried noodles. Samyang Foods succeeded in expanding the consumer base of the Buldak brand by adding soft cream to the spicy flavor of Buldak to reproduce the cream pasta taste and lowering the spiciness to half the level of the original Buldak fried noodles.
In early February 2020, Samyang Foods announced that the cumulative sales of Carbo-buldak-bokkeum noodles in Korea exceeded 100 million in two years of launch. Carbo Buldak Stir-Fried Noodles was released as a limited edition in December 2017 in commemoration of the sale of 1 billion Buldak brands, but it became very popular, with 36 million units sold during the limited sales period of 3 months. It was released as a formal product.
Carbo Buldak Stir-Fried Noodles, along with the original Buldak Stir-Fried Noodles, has established itself as a product of Samyang representing the Buldak brand and is gaining great popularity among overseas consumers as well as other Buldak brand products.
Samyang 2x Spicy Buldak Hot Chicken Flavor Ramen
2x Spicy Buldak is the ‘end plate king’ of spicy ramen. It has enhanced spiciness for consumers who want a stronger taste. There is a Scoville index that measures the degree of spiciness. The Scoville scale is a scale used to measure the spicy taste of capsicum plants and was created by Wilbur Scoville (1865~1942), an American pharmacist.
For example, cheongyang peppers have a maximum of about 12,000 scovilles (usually 4,000 to 7,000 scovilles), which means that you need to dilute the oil of cheongyang peppers with 12,000 times the amount of sugar water so that you do not feel spicy.
2x Spicy Buldak is about 2.5 times spicy compared to the original buldak (4404) with a Scoville index of 10,000, and about 1.2 times spicier than the existing nuclear-buldak (8706). Among the ramen released in Korea, it currently has a spicy taste.
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